Facebook Advantage Plus vs. Manual Placements: Which is Best?

When it comes to Facebook advertising, there are two main ways to target your placements: Advantage+ (Facebook Advantage Plus) and manual placements.

Advantage+ is a newer option that allows Facebook to automatically place your ads across different placements, including Facebook, Instagram, Messenger, and Audience Network. This option is designed to help you reach your target audience more efficiently and effectively.

Manual placements allow you to choose exactly where your ads appear. This gives you more control over your ad campaigns, but it can be more time-consuming to set up and manage.

So, which option is right for you? It depends on a few factors, including your experience with Facebook advertising, your budget, and your goals.

Facebook Advantage Plus vs. Manual Places Comparison

Feature	Advantage+	Manual placements
How ads are placed	Facebook automatically places ads across different placements	Advertiser chooses where ads appear
Level of control	Less control for advertiser	More control for advertiser
Time commitment	Less time-consuming	More time-consuming
Best for	New advertisers, advertisers with less time to manage campaigns	Experienced advertisers, advertisers who want more control over ad placements

Tips for using Facebook Advantage Plus

• Use Advantage+ for campaigns with a large budget.
• Use Audience Insights to learn more about your target audience and choose the right placements for your campaigns.
• Experiment with different placements to see what works best for your campaigns.

Tips for using manual placements

• Use manual placements for campaigns with a smaller budget.
• Target specific placements that your target audience is likely to be on.
• Use Audience Insights to learn more about your target audience and choose the right placements for your campaigns.
• Monitor your campaign performance and make adjustments as needed.

Conclusion

Both Advantage+ and manual placements can be effective ways to target your Facebook ad placements. The best option for you will depend on your specific needs and goals.

If you are new to Facebook advertising or if you don’t have a lot of time to manage your campaigns, Advantage+ is a good option. If you have more experience and want more control over your ad placements, using manual placements can often be better as you can pinpoint your audience.